On Purpose with Lisa Colantuono

Episode #17 - Building a Brand Story That People Actually Want to Hear

Episode Summary

How do you build a brand story that people actually want to hear about? Lisa Colantuono meets with Bob Froese, Founder & Chief Creative Officer of the creative agency Bob's Your Uncle to find out. Listen in as Lisa and Bob Froese discuss moving beyond branding and finding a deeper meaning that consumers can get behind.

Episode Notes

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