As mainstream consumers become increasingly aware of AI in sales and marketing, their distrust and sensitivity toward AI-driven content continue to grow. At the same time, the internal pressure for speed and authentic emotional connection in marketing’s output is at an all-time high. In this episode, Lisa talks with Chief Strategy Officer, Ashwin Jay, of Insomniac Design about keeping up with consumers in a market where AI is becoming the norm. Join Lisa and Ashwin as they discuss how to turn data into something that makes a real difference, viewing AI as more than just an efficiency tool for small tasks, and leveraging AI to create emotionally impactful experiences.